More and more people and pets are turning to CBD as sales in the US rose to nearly $2 Billion dollars in 2022. Many CBD oil, gummies and tinctures are sold online to consumers who enjoy the convenience of home delivery. The brands and marketplaces that sell CBD products, however, often face unique challenges when it comes to offering credit card transactions, online advertising and distribution. While these challenges can make it difficult to reach new customers, they also motivate marketers to increase their focus on the retention of their repeat customers and find creative ways to increase the lifetime value of their most loyal customers. In this article, we’ll explore the hurdles that CBD merchants face and the opportunities that have become key to invest in to grow a base of loyal customers for CBD products.
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