When your subscription platform becomes your biggest growth bottleneck, it’s time for a change. Here’s how Veritas Farms, a farm-to-home, full-spectrum hemp oil company from Colorado, realized their true potential for subscription growth by migrating to Autoship.
Veritas Farms didn’t just switch subscription platforms—they completely transformed how they think about recurring revenue. By migrating from WooCommerce Subscriptions to Autoship, this premium CBD brand doubled their subscription revenue in 12 months while cutting management time by 75%.
The Breaking Point: When WooCommerce Subscriptions Couldn’t Keep Up
Picture this: You’re a thriving CBD brand with loyal customers who love your products. They want to subscribe. They want to give you recurring revenue. But your subscription platform is actively working against you.
That was Veritas Farms’ reality.
“A customer would call wanting to swap their CBD tincture for capsules,” recalls CEO Alexander Salgado. “Simple request, right? Wrong. We’d have to cancel their entire subscription, manually create a new one, and pray we didn’t mess up their billing cycle.”
“We’ve tried numerous subscription plugins, but none of them delivered the flexibility and reliability that Autoship provides.”
Every modification took 15-20 minutes. With dozens of requests daily, the support team was drowning. Worse, processing subscriptions would bring their entire website to a crawl. These weren’t demanding customers—they were loyal fans asking for basic flexibility that Veritas Farms simply couldn’t provide.
The Transformation: Three Game-Changers That Doubled Revenue
Before Autoship, every change required a phone call. After implementing Autoship, subscribers could instantly swap products, adjust quantities, modify delivery dates, update shipping addresses, and skip orders without losing their subscription.
“The first month after launch, our support tickets about subscriptions dropped by 80%,” notes Salgado. “But here’s what surprised us—retention went UP. When customers have control, they don’t cancel. They adjust.”
Processing That Actually Works
Autoship’s cloud-based processing runs automatically overnight. The website stays fast, the fulfillment team arrives to print-ready orders, and inventory syncs seamlessly.
“I used to dread Monday mornings,” Salgado admits. “Now the orders are just… ready. It’s almost anticlimactic how smoothly it works.”
Data That Drives Decisions
For the first time, Veritas Farms could see their subscription business clearly. They knew which products drove lifetime value, when customers were likely to churn, and how to forecast inventory months in advance.
“We went from flying blind to having a roadmap,” explains Salgado.
The Numbers Don’t Lie: Fast Facts
The Competitive Edge Nobody Saw Coming
In the crowded CBD market, Veritas Farms discovered their secret weapon wasn’t a new product—it was their subscription experience.
“Competitors lock customers into rigid subscriptions,” Salgado notes. “When prospects see our flexibility, it removes their biggest fear: commitment. They know they’re in control.”
This flexibility unlocked opportunities they hadn’t imagined: seasonal subscribers who pause during travel, product explorers trying new items risk-free, and gift subscriptions that recipients can customize.
Building on Success
With subscription operations running smoothly, Veritas Farms is accelerating growth through VIP tiers, subscriber-exclusive products, and referral programs.
“Prior to Autoship, our subscription program was a constant source of frustration,” reflects Salgado. “Now it’s our growth engine. We’re not fighting fires—we’re building the future.”
The Bottom Line
If you’re still manually managing subscriptions, you’re not just losing time—you’re losing growth. For Veritas Farms, the ROI was obvious within 30 days.
“Autoship didn’t just solve our subscription problems,” concludes Salgado. “It unlocked opportunities we didn’t even know existed.”
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