How Cured Nutrition Turned “Goodbye” Into $25K by Asking “Why?”

The Colorado wellness brand discovered that understanding churn beats fighting it—and the numbers prove it

Picture this scenario. A subscriber hits “cancel” on their monthly CBD order. Most brands see a loss. Cured Nutrition sees an opportunity. By activating Autoship’s Retain & Grow workflows, they transformed those friction points into conversation starters. No heavy-handed retention tactics. No desperate discount bombs. Just smart, automated conversations that asked the right questions at the right time.

The result was $25,784 in recovered revenue—and a playbook that keeps getting better.

The Challenge That Every Subscription Brand Faces

Before Retain & Grow, Cured Nutrition was flying blind. When subscribers churned, they could only guess why. They needed to understand the story behind each pause and cancellation, then respond with precision, not panic.

How Automated Conversations Changed Everything

Retain & Grow’s Retention Workflows gave Cured Nutrition something powerful. The ability to intervene at the moment of decision with personalized, automated responses completely transformed their retention strategy.

The High-Level Impact

But the real insights came from understanding why people were leaving.

Pause Insights Revealed a Surprising Truth

What Cured Discovered (And You Can Too). When subscribers tried to pause, flexibility beat discounts every time.

Top reasons subscribers hit pause:

1. “I have too much product” (59%)
2. “It’s too expensive” (14%)
3. “Don’t need it right now” (12%)

Skip options absolutely crushed discount offers, accounting for 92.5% of recovered pauses. Turns out, subscribers didn’t always want cheaper products, they wanted control over timing.

Cancellations Told a Different Story

The cancellation data painted a more complex picture.

Why subscribers were canceling:

1. “Too much product” (32%)
2. “I’ll order as needed” (22%)
3. “Just need a temporary break” (17%)

Here, discounts performed better, driving 61% of recoveries. But the most revealing insight? Many customers welcomed the opportunity to change their subscription rather than defaulting to cancelling.

The Real Value of Long-Term Subscribers

Here’s where it gets really interesting. Cured Nutrition discovered that subscribers who completed two or more order cycles were significantly more likely to respond to retention offers. Each additional cycle boosted recovery odds by roughly 10%. This data flips conventional wisdom on its head. Your best retention targets aren’t new subscribers, they’re the ones who’ve already shown commitment.

Cured’s Playbook for Continuous Improvement

Armed with data, Cured Nutrition is doubling down on what works while testing new approaches.

For Pause Workflows

The team is removing discount prompts entirely and adding “Change Frequency” options alongside skip offers. They’re leading with flexibility, not price, because that’s what the data tells them subscribers actually want.

For Cancellation Workflows

Retention Workflows automatically match cancellation reasons with the right solutions. When 32% of cancelers cite “too much product,” the system can surface frequency controls they didn’t know existed. For price-sensitive subscribers, it tests different discount structures, like 5% off three orders versus 15% off one, to find what actually drives long-term retention. The workflows continuously learn which combinations of education and incentives work best, turning cancellation attempts into opportunities to showcase subscription flexibility.

The 90-Day Testing Plan

1. A/B test new survey flows to optimize question sequences
2. Focus retention efforts on 2+ cycle subscribers for maximum impact
3. Use recovered revenue as the North Star metric for all decisions

Why This Strategy Works for Any Subscription Business

Cured Nutrition’s success reveals a fundamental shift in retention thinking. Instead of begging subscribers to stay, they’re asking how to make the experience work better. Retention Workflows handle the heavy lifting, triggering surveys, analyzing responses, and delivering the right offer at the right time. No manual intervention. No missed opportunities. Just systematic revenue recovery that improves with every interaction.

Your Revenue Recovery Starts Now

Every pause and cancellation in your business right now represents potential recovered revenue. The question isn’t whether you can win them back. It’s whether you’re asking the right questions to understand what they actually need.

With Retain & Grow, you can start recovering revenue today using the same automated workflows that delivered $25K for Cured Nutrition.

Ready to turn your churn data into a growth engine?

Want to see exactly how Retention Workflows work? [Schedule a demo] and we’ll show you how to set up your first recovery campaign in under 10 minutes.

Written by:

Riley Trepanier

Riley is a communications professional from Arizona who specializes in content creation, editing, and storytelling. Outside of writing, Riley enjoys exploring the outdoors, getting lost in a good book, and building meaningful connections.